The American Watch Association promotes and supports the reduction of taxes and tariffs on watches, the elimination of burdensome regulation on watch companies and their suppliers, and the protection of intellectual property rights of its member companies.

AWA provides its members with exclusive legal advice:

  • To minimize the regulatory and tax costs stemming from government regulations
  • To promote a marketplace for watches free of unwarranted government obstacles
  • To defend the intellectual property rights of member watch companies through strong trademark, copyright and patent laws

Latest News

Border Patrol Agent Arrested for Selling Counterfeit Watches


U.S. Customs Ruling

A recent U.S. Customs ruling has muddied the distinction between traditional watches and smartwatches, finding that some watches with enhanced

Anti-counterfeiting Delegation

AWA’s anti-counterfeiting delegation recently visited Washington, DC to meet with trade associations, law enforcement agencies and Executive Branch officials, and

National Intellectual Property Rights Coordination Center

The National Intellectual Property Rights Coordination Center (IPR Center) has requested information from AWA members regarding experiences and/or metrics related


Why Join

AWA members receive legal and lobbying benefits whose value exceeds the costs of annual dues. For instance, AWA member companies have access to formal legal opinions from our attorneys at the blue-chip Washington law firm Covington & Burling, providing a compelling legal basis for exemptions from onerous Federal regulations concerning hazardous materials rules.